Real performance
Median impressions, reads and engagement, engagement rate, and how many followers actually watch.
IMOK/TideSign in
Three kinds of data, one ruler.
All numbers come from authoritative data sources. We only do basic maths (like engagement ÷ reads) — no black-box scores. Good or bad starts with where a creator ranks among peers; the screening score on the board is open too, every part laid out. Missing values show as “—”, never as 0.
Price and cost
Image and video rates, and what each read and each engagement costs you.
Account trust
Health grade, follower authenticity and active-follower share — so you can steer clear of inflated accounts.
Data from different sources, read on one scale.
We keep all the original data, so you can check against it any time. If the scale changes, nothing underneath has to.
- Scale
Followers, recent net growth, number of posts
- Reach
Median impressions / reads / engagement, engagement rate, 3-second read and completion rates
- Cost
Image / video rates, cost per read, cost per engagement (CPE), cost per thousand impressions (CPM)
- Conversion signals
Saves-to-likes ratio, share of “where can I buy it” comments, share of traffic from search
- Potential
Reads per follower, viral posts and viral rate, share of traffic from the feed, follower growth
- Trust
Health grade, follower authenticity, share of active and engaged followers
How often we pull, and when data counts as old.
Scheduled pull plans run daily, every 3 days or weekly. Every creator keeps the time of their last pull, and the board marks how fresh it is.
Fresh
Pulled within 7 days
Getting old
Pulled 7 – 60 days ago
Stale
Over 60 days — marked “stale data”, worth a refresh
Start a shortlist you can stand behind.
Just sign in with your work email — we’ll take you straight to the workspace for your role.