Add to shortlist
Tick a few and tap “Add to shortlist” — they show up in the selection workspace’s basket right away. Creators already shortlisted carry an orange corner tag on the board, and get their data refreshed first.
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Creators pulled in on schedule. Open it and pick.
Finding creators used to mean searching, copying into a spreadsheet, then comparing one by one. Now you tell Tide where to look; it pulls creators in on schedule, lays them out in one table, and gives every row a screening score you can take apart.
From pulling creators to handing over a list: four steps.
Tell Tide where to look
Pick a platform, add a few keywords or paste a list of accounts, then set a target region and how often. It runs on time — no manual runs.
Everyone it finds, in one table
Platform, region, follower tier, priority, newly added… every filter is a chip — no typing. Each chip shows how many creators are left.
Every row has a score you can take apart
Scale, activity, performance and region, compared only with creators on the same platform and target region. Missing data never counts as 0, and small samples are called out.
Tick a few, shortlist or export
Add ticked creators to the shortlist in one tap — your selection team sees them right away. Or export the current view as a spreadsheet, with every part of the score and every reason.
Set it once, and it pulls on schedule.
A plan is one platform + a few keywords (or a list of accounts) + one target region + how often + how many creators per run at most. Like this one:
- The target region travels with every creator the plan finds — it’s what the score’s “region” part checks against.
- Pulls still stay within the daily call allowance and budget: if there isn’t enough left, the plan waits until tomorrow — it never overspends.
- Only these three options: Tide schedules once a day, so anything tighter wouldn’t mean anything.
- Platform
- Find by
- Keyword search
- Keywords
- skincareoffice outfitscafé hopping
- Target region
- Japan
- How often
- DailyEvery 3 daysWeekly
- Per run, at most
Each run sends 3 searches, up to 34 creators per keyword.
A mini board: tap around and see where the score comes from.
Below are 41 made-up sample creators, scored by the same function as the real board in the ops workspace. Tap chips to filter, tap any row to see the breakdown.
89.4ProvisionalP2
- Scaleweight 30% → actual 37.5%Followers · 721Kbeats 100% of the group14 comparableOKadds 37.5
- Activityweight 20% → actual 25%Posts, last 30 days · 20 postsbeats 69.2% of the group13 comparableOKadds 17.3
- Performanceweight 30% → actual 37.5%Median engagement · 16.6Kbeats 92.3% of the group13 comparableOKadds 34.6
- Regionweight 20% → actual Not assessedStated location vs target region · No stated locationNot assessedNot assessed—
Σ contributions = 89.4; 3 / 4 parts assessed, reweighted over 80%
Group = Instagram × Japan, 14 creators, ranked #1
- To verify · Region to verify
Demo board: 41 sample creators — P1 14, P2 12, P3 12, P4 on hold 2, to verify 1.
Four parts, their weights, and a few ground rules.
- Scale30%Follower count
- Activity20%Posts in the last 30 days; if unknown, days since the last post
- Performance30%Image-and-text platforms: median engagement (or engagement rate). Video platforms: median views
- Region20%The creator’s stated location vs your target region: match 100, mismatch 0, can’t tell = not assessed
- 01Compared only within the same platform and target region: every part is a 0–100 percentile in that group.
- 02Missing never counts as 0: that part is “not assessed”, the total is reweighted over the rest and marked “provisional”.
- 03Fewer than 2 parts assessed means no score: “not enough evidence”, priority “to verify”.
- 04Groups with fewer than 5 creators get “small sample”: the score still counts, but can’t reach P1.
- 05P1 = total ≥ 70, region matches, no hard risk, not a brand account; P2 = total ≥ 50, no hard risk; a region mismatch goes straight to P4 on hold.
- 06Risks are noted, never deducted: unavailable posts, no recent posts and abnormal health only hold back the priority — the score doesn’t move.
One list: from 41 rows to 14 at P1.
The demo plan pulls in 41 rows. Apply the P1 conditions one at a time and you can say who drops out at each step, and why. Nobody is deleted — they all stay on the board.
- 01Pulled by the plan41
- 02Has a total score401 fewer · Not enough evidence → to verify
- 03Region matches364 fewer · Region mismatch on hold, or region not recognised yet
- 04No hard risk, not a brand account324 fewer · Posts unavailable, nothing posted, abnormal health or a brand account
- 05Group has at least 5293 fewer · Group too small — score is only a reference
- 06Total ≥ 701415 fewer · Go to P2 / P3 as back-ups
Send the 14 P1 creators to the shortlist in one tap; the selection team takes it from there with budgets and proposals.
Export a spreadsheet
Export the current view (up to 2,000 creators at a time) or just the ones you ticked. Every part’s percentile, actual weight and status is in there, plus the total, priority, flags and rule version.
Nobody, too few, too old — you always get a next step.
No plans yet
Start by creating a scheduled pull plan.
Filters leave nobody
See how many each filter removed, and drop the toughest one in one tap.
Group sample too small
Add keywords for this platform × region, or raise the per-run limit.
Not enough evidence
See which parts are missing, and refresh this creator in one tap.
Data older than 60 days
Marked “stale” — refresh it, or add it to an account plan.
Start a shortlist you can stand behind.
Just sign in with your work email — we’ll take you straight to the workspace for your role.