The tide goes out. The data shows.
Data from every source, measured with one ruler: engagement, reads, price, authenticity. If a value is missing we show “—”. No guessing, no filling in.
Hype comes and goes. Data stays. Tide measures every creator with the same ruler, compares them only with creators their size, and hands you a shortlist you can stand behind.
Data from every source, measured with one ruler: engagement, reads, price, authenticity. If a value is missing we show “—”. No guessing, no filling in.
The platform grades account health every month. Abnormal accounts often have the prettiest numbers, so we mark them on the spot, say why, and move them out of the pool into “Excluded”.
The more followers, the lower the engagement rate. So “better than 75% of peers” is a different bar at every size — drawn out, it’s a staircase. Rank everyone among their peers and the staircase flattens into one line: one bar, fair to all.
Drag the waterline to decide how many peers a creator has to beat. Switch the metric and ranks update instantly. Whoever surfaces is who you’re looking for.
255 creators are in the top 25% of their peers
Picked creators get boxed, lifted out and enlarged: name, size, metric and where they rank among peers, at a glance. Once you publish, the data locks, so every line can be checked.
Pick a platform, add a few keywords or paste a list of accounts, then set a target region and how often. It runs on time — no manual runs.
Platform, region, follower tier, priority, newly added… every filter is a chip — no typing. Each chip shows how many creators are left.
Scale, activity, performance and region, compared only with creators on the same platform and target region. Missing data never counts as 0, and small samples are called out.
Add ticked creators to the shortlist in one tap — your selection team sees them right away. Or export the current view as a spreadsheet, with every part of the score and every reason.
Four moves: compare like with like, flag unhealthy accounts, drag a waterline, fit your budget — plus how the screening score works.
Take a lookScheduled pulls into one board, a screening score you can take apart on every row, chips to filter, tick to shortlist.
Take a lookAll data comes from authoritative sources, on one scale. Missing stays missing.
Take a lookOps, selection and devops each get a workspace — all on the same data.
Take a lookNo black-box scores, missing never counts as 0, risks noted not deducted: what we stick to.
Take a lookJust sign in with your work email — we’ll take you straight to the workspace for your role.