Listen to the tide. Don’t chase it.

Pick the right creators for your brand, on every platform

Hype comes and goes. Data stays. Tide measures every creator with the same ruler, compares them only with creators their size, and hands you a shortlist you can stand behind.

Scroll down and watch the tide go out

01 / 05

The tide goes out. The data shows.

Data from every source, measured with one ruler: engagement, reads, price, authenticity. If a value is missing we show “—”. No guessing, no filling in.

02 / 05

Unhealthy accounts go first.

The platform grades account health every month. Abnormal accounts often have the prettiest numbers, so we mark them on the spot, say why, and move them out of the pool into “Excluded”.

03 / 05

Big and small don’t get compared.

The more followers, the lower the engagement rate. So “better than 75% of peers” is a different bar at every size — drawn out, it’s a staircase. Rank everyone among their peers and the staircase flattens into one line: one bar, fair to all.

04 / 05

One waterline, one condition.

Drag the waterline to decide how many peers a creator has to beat. Switch the metric and ranks update instantly. Whoever surfaces is who you’re looking for.

255 creators are in the top 25% of their peers

Try dragging the waterline in the chart — or focus it and use the arrow keys.

05 / 05

Picked, and you can see why.

Picked creators get boxed, lifted out and enlarged: name, size, metric and where they rank among peers, at a glance. Once you publish, the data locks, so every line can be checked.

  1. Cheongdam Skin NotesMid · 375K · 6.8%Top 5%
  2. Seoul Living NotesMid · 428K · 6.4%Top 8%
  3. Jeju Coffee DiaryMid · 61K · 8.3%Top 8%
  4. Leo Unboxes MyeongdongHead · 910K · 5.3%Top 5%
  5. Data locks when you publish · ready to export

Next

Set the bar first. The list surfaces on its own.

Pick a platform and a target region, and Tide sets a bar for each group of similar creators. Hard risks get flagged with the reason first; only the rest go on to the shortlist.

See how we pick
Pulled in
41
P1 · ready to pick
14
Hard risk · reason given
4
To verify · not enough evidence
1

Demo data · the same sample as the Board page

How it works

From pulling creators to handing over a list: four steps.

  1. 01Scheduled pulls

    Tell Tide where to look

    Pick a platform, add a few keywords or paste a list of accounts, then set a target region and how often. It runs on time — no manual runs.

  2. 02Screening board

    Everyone it finds, in one table

    Platform, region, follower tier, priority, newly added… every filter is a chip — no typing. Each chip shows how many creators are left.

  3. 03Screening score

    Every row has a score you can take apart

    Scale, activity, performance and region, compared only with creators on the same platform and target region. Missing data never counts as 0, and small samples are called out.

  4. 04Shortlist and export

    Tick a few, shortlist or export

    Add ticked creators to the shortlist in one tap — your selection team sees them right away. Or export the current view as a spreadsheet, with every part of the score and every reason.

Want the details? Pick a page.

Tap the water

Start a shortlist you can stand behind.

Just sign in with your work email — we’ll take you straight to the workspace for your role.